The e-commerce business, focused on a phonetic prayer mat, caters to a niche market of Muslims struggling with prayer, including new converts, adults who were not adequately taught, and parents teaching their children. The mat provides step-by-step guidance on Salah without needing to understand Arabic, filling a significant gap for a global Muslim audience of 1.8 billion people. With this unique product, the store generated approximately €542,000 in revenue over the past 12 months. It achieved a standout performance during Ramadan, earning €122,000 in that month alone. The business operates as a direct-to-consumer online store, leveraging Facebook advertising and organic content to drive sales. The team consists of two owners, a customer service virtual assistant, and a content editor. However, the virtual assistants are not included in the sale, and the new owner must hire or handle these tasks themselves. The brand will be transferred completely, including the website, social media profiles, and marketing assets. Challenges include a restricted Facebook Business Manager structure that cannot accept new admin profiles, requiring operations through an existing employee profile. Additionally, revenue inconsistency has been an issue due to a shift in the owners' focus to another brand. Despite these challenges, the brand presents a significant opportunity for growth and scalability with the right ownership, particularly during key periods like Ramadan. The current owners are committed to ensuring a smooth transition for the new buyer.