The business in question is a profitable online enterprise that specializes in selling custom brick figures through a branded platform. It has reported revenue of approximately $164,000 in the last 12 months, with a net profit of around $82,000, maintaining a net margin of about 50% entirely from organic traffic and no paid advertisements. The company boasts a strong online presence with 35.7K Instagram followers and 200K YouTube subscribers, amassing over 300 million views. It also has a customer base of about 6,000 individuals and email subscribers.
Operated via a major e-commerce platform, the business fulfills orders with the help of a dependable overseas supplier that ensures consistent product quality, custom-branded packaging, and global shipment tracking. The weekly operational workload is about 10–15 hours, mainly for customer service, order processing, and content management. The business's processes are well-documented, facilitating easy transferability.
Customers primarily hail from international markets such as the US, UK, EU, and Australia, driven by organic social media strategies. The brand benefits from strong engagement, viral exposure, repeat customers, and word-of-mouth referrals. There are 6,000 email subscribers offering further monetization potential.
In terms of financials, the past 12 months showed a revenue of $171,000 and a net profit of about $85,000. The business maintains low overheads and presents considerable growth potential through paid advertising. The sale package includes the e-commerce store, full brand, social media accounts, email list, supplier relationships, and creative assets. The seller is seeking new ventures and offers 30 days of post-sale support to ensure a seamless transition for the new owner.