1 Year, 10 Months Old Shopify Brand Selling Viral Cat Products. Total Revenue $2.5M | Total Net Profit $313K | Facebook Ads With Automated Team, Ready For Q2
The business, an e-commerce company, focuses on selling innovative pet products targeting indoor cat owners primarily aged 45-60 in the U.S. and Canada. Established with a goal to leverage paid acquisition strategies profitably, the brand operates under two Shopify storefronts following domain issues on Meta platforms in late 2024. The owner is transitioning to other projects and is seeking an acquirer to continue scaling its established paid traffic systems. The business uses a streamlined dropshipping model with fulfillment based in China, offering 7-10 day delivery times. Operations are largely automated, with core tasks involving oversight of advertising performance, creative testing, product launches, and coordination of fulfillment.
The business relies heavily on Meta Ads as its primary customer acquisition channel, supported by email marketing and SEO. Financial metrics include an Average Order Value (AOV) of approximately $42, a blended return on ad spend (ROAS) of 2.27, and a cost per acquisition (CPA) of around $16.46 as of January 2026, with a monthly ad spend of roughly $65.5K. Growth opportunities include increasing creative advertising outputs, expanding Google Ads, testing TikTok campaigns, enhancing email marketing, and launching new products.
Financial records from 2024 to 2026 list a total gross revenue of $1,784,237.33 and a net profit of $245,050.58. The sale includes Shopify store ownership, Facebook Page, supplier contacts, creative assets, an extensive email subscriber list, and post-sale support, offering a comprehensive turnkey acquisition package.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More