The business, an e-commerce company, focuses on selling innovative pet products targeting indoor cat owners primarily aged 45-60 in the U.S. and Canada. Established with a goal to leverage paid acquisition strategies profitably, the brand operates under two Shopify storefronts following domain issues on Meta platforms in late 2024. The owner is transitioning to other projects and is seeking an acquirer to continue scaling its established paid traffic systems. The business uses a streamlined dropshipping model with fulfillment based in China, offering 7-10 day delivery times. Operations are largely automated, with core tasks involving oversight of advertising performance, creative testing, product launches, and coordination of fulfillment.
The business relies heavily on Meta Ads as its primary customer acquisition channel, supported by email marketing and SEO. Financial metrics include an Average Order Value (AOV) of approximately $42, a blended return on ad spend (ROAS) of 2.27, and a cost per acquisition (CPA) of around $16.46 as of January 2026, with a monthly ad spend of roughly $65.5K. Growth opportunities include increasing creative advertising outputs, expanding Google Ads, testing TikTok campaigns, enhancing email marketing, and launching new products.
Financial records from 2024 to 2026 list a total gross revenue of $1,784,237.33 and a net profit of $245,050.58. The sale includes Shopify store ownership, Facebook Page, supplier contacts, creative assets, an extensive email subscriber list, and post-sale support, offering a comprehensive turnkey acquisition package.