A rapidly expanding wall art brand operating on a prominent e-commerce platform has achieved impressive financial growth, scaling its revenue from £301,000 to £1.15 million over the past year. This growth is attributed to a successful paid advertising strategy across major social media and search platforms, achieving a 3.5x return on ad spend. The business, which sells prints, canvases, and framed art, benefits from a streamlined, zero-inventory operational model with one UK-based supplier responsible for printing, framing, and shipping the products. As a result, the company does not require a physical warehouse or permanent staff.
Generating approximately £147,000 in seller discretionary earnings with minimal operational time investment of 15-20 hours per week, the business relies on freelance services for design and paid advertising management. The brand has a customer base exceeding 5,000 and maintains robust engagement through social channels and an active email list, fostering customer retention and repeat purchases. Due to a lifestyle change, the current owner is looking to sell the business.
Significant growth opportunities exist for expansion into the US and EU markets, as well as B2B ventures with hotels, offices, and designers. A potential buyer could further reduce costs by handling their own fulfillment, potentially decreasing costs of goods sold by up to 50%. Additionally, for buyers outside the UK, there is the opportunity to improve profit margins, as current operational costs involve substantial non-reclaimable VAT. Operating from countries without such VAT implications could directly enhance the business's profitability.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More