A startup began a project in response to the scarcity of crypto-related plugins on WordPress, leading to the development of CryptoPay. This tool allows users to make commission-free crypto payments on a variety of blockchain networks, with revenue derived from license fees. The venture is characterized by its substantial return potential if marketed effectively, as it operates in an emerging market with low costs. The startup is managed by two partners, one handling development, and the other contributing through open-source packages. The technology stack includes a mix of various programming languages and platforms such as HTML, MySQL, Express.js, and blockchain technologies like Ethereum and Bitcoin, among others. Currently, the startup's marketing efforts are minimal, primarily involving basic SEO and paid articles. Despite this limited promotion, the startup has achieved returns well above its monthly expenses. With a comprehensive marketing strategy, it is anticipated that the annual returns could significantly increase, potentially by 2-4 times their current value. The owner is considering selling due to a shift in focus towards a new project related to blockchain and AI, perceived to have greater potential and requiring investment of their time and resources. Despite the absence of extensive marketing, the startup has maintained a steady income stream, with low operational costs and no immediate risk factors. The market is still growing and has not yet been fully tapped, underscoring further opportunities for expansion and profitability.