An Australian ecommerce business is for sale at $229,000 plus inventory, valued at approximately $70,000. Specializing in high-quality, handcrafted dolls and accessories from Europe, the business caters to parents, gift buyers, collectors, and specialty retailers. Notable for its strong online presence, the business boasts excellent SEO rankings, positive customer reviews, and a growing wholesale/B2B channel. The operation is supported on the Shopify platform and is suitable for various buyers, including owner-operators and retail groups. Over the past year, it generated a revenue of $245,485 with a net profit of $47,000, marking a net margin of approximately 19%. Key performance indicators include an average of over 500 daily website sessions and a substantial email list of 5,500 subscribers. With the inclusion of a Google Ads account, customer database, and supplier relationships, the sale also offers training and transition support. The business benefits from high trust, strong repeat customers, and exclusivity agreements in Australia and New Zealand. Growth opportunities abound, including scaling advertising, transitioning to annual container shipments, expanding wholesale accounts, and enhancing digital marketing strategies. The owner is selling to pursue other opportunities, making this a genuine sale. The transaction includes the Shopify website, domain, inventory, social media accounts, trademarks, and wholesale portal, promising a seamless transition for a new owner.