The business, founded in early 2024 in Portugal, specializes in the sale of refurbished iPhones with a premium market position focusing on quality and sustainability. Achieving over €333,401 in revenue, it distinguishes itself through a 24-month warranty and a rigorous 40-point quality testing process, fostering high customer trust. The company benefits from multiple revenue streams, including e-commerce sales, repair services, and accessories, with significant potential for growth through expanded marketing, new brand additions, B2B sales, and a potential retail location. Key features include its competitive advantages of flexible financing options and strong industry positioning amid a growing market for refurbished smartphones. Operationally, the business runs with no debt, has established supplier relationships, and an efficient fulfillment process. Financially, the company reached a break-even point in its inaugural year, setting the stage for future profitability with minor strategic adjustments. Customer demographics target primarily Portuguese consumers aged 25-45, with an additional customer base across the EU. The business has an established online presence and relies on a mix of organic and paid marketing efforts for customer acquisition, boasting a high retention rate due to its warranty policies. Potential growth opportunities for a new owner involve expanding the product range, increasing marketing expenditure, exploring B2B markets, and establishing a physical retail presence. The current owner plans to support the transition, offering two months of comprehensive handover assistance, including supplier introductions and operational training.