An established health and wellness brand operates within the nutritional supplements market, offering clean and simple products that align with consumer health trends. Positioned in a growing market, the brand showcases a lean operational model with low day-to-day complexity, allowing opportunities for marketing optimization, new product launches, and channel expansion. For a new owner, key growth opportunities include optimizing Amazon advertising, scaling direct-to-consumer (DTC) and other channels, launching new product SKUs, and enhancing conversion rates through channels like email and SMS. The brand primarily distributes through Amazon, with minimal sales occurring through DTC channels. The operational model involves suppliers managing product production and direct shipping to Amazon, negating the need for holding inventory. Day-to-day operations are relatively simple and include inventory coordination, basic customer support, marketing management, and oversight of fulfillment processes. Despite some past inventory-related sales dips in 2025, the business currently has sufficient stock. The customer base consists of health-conscious consumers seeking reliable supplements, primarily located domestically, with potential for international expansion. Sales are largely driven through Amazon's platform, supported by repeat purchases typical in this category. Marketing strategies leverage organic and paid digital channels. Financially, Amazon FBA is the primary sales driver, with less than 5% of sales coming from Shopify. Fluctuations in revenue are linked to advertising activities and inventory cycles, presenting opportunities for a new owner to stabilize and scale the brand. The business is designed for scalability, with assets and documentation included in the sale. The current owner is selling to focus on another business, aiming for the next owner to achieve success.