The YouTube channel, "WWE Icons," focuses on professional wrestling legends from the 1980s and 1990s, catering to a nostalgic fanbase with documentary-style content. The channel, which was acquired in February 2025, boasts over 22,700 subscribers as of December 2025 and offers 460+ videos. It consistently generates monthly profits primarily through Google AdSense due to its evergreen content, which remains relevant and continues to attract an audience long after publication.
The channel's growth and profitability potential are significant, particularly with untapped opportunities in paid partnerships and sponsorships. The current team consists of freelancers like a video editor, thumbnail creator, and scriptwriter, ensuring quality content while maintaining a cost-efficient, scalable operation. The channel could achieve complete passivity by hiring a channel manager for approximately $400 per month to manage daily operations such as content scheduling, team coordination, and video uploads.
The channel is up for sale because the current owner has accepted a demanding job and cannot dedicate the necessary attention to the channel, which remains consistently profitable. New owners must have an approved AdSense for YouTube account to maintain the channel's monetization. The sale presents a turnkey opportunity for passive income, with minimal monthly management required for continued success.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More