The described business is a subscription-based Instagram analytics platform launched in May 2025. It operates as a Software as a Service (SaaS) with a current monthly recurring revenue (MRR) of approximately $1,400. The fully custom-built web application employs technologies such as HTML, CSS, JavaScript, Firebase, and Stripe for payment processing. It does not require any employees or contractors, benefiting from a simple, maintainable tech stack with minimal overhead.
Operational demands are low, requiring just 1–3 hours of weekly management, which involves monitoring app functionality, reviewing subscriptions, and optional content updates. Hosting and backend services are managed on external platforms, with minimal costs.
The customer base primarily includes individuals seeking Instagram insights, acquired through paid advertising and organic methods. While some subscribe for short periods, opportunities exist to enhance retention through expanded features or new pricing structures.
Financially, the platform has generated over $6,300 in revenue since launch, with monthly income on a positive trajectory. Primary expenses include marketing, payment processing fees, and infrastructure, with marketing efforts offering room for margin optimization.
The business is being sold due to the owner’s focus on other projects, with an offering of post-sale support for smooth transition. This business opportunity is suitable for buyers interested in scaling an early-stage SaaS with an established user base and straightforward operations.
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1. Agreements & Contracts.
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