SELLER GUIDE
Sign NDA to view
Ecommerce Store | Sports and Outdoor
Create your account to view detailed information, including traffic, financials and seller notes
Already have an account? Sign In
Business Overview
Founded in 2017, this direct-to-consumer eCommerce brand specializes in outdoor and camping equipment. Initially launched under a different brand name, it rebranded in 2022 to expand its product range, now including Pegs, Straps, and complementary outdoor accessories. The brand is recognized for high-quality, problem-solving products, with the hero product offering a lifetime warranty. Early exposure on Shark Tank (2018) and participation in national caravan and camping expos helped build strong market recognition.
Operations
-
Fulfillment: Australia orders handled on-site via StarShippit and Australia Post; USA and international orders fulfilled via a pre-established 3PL in China capable of global shipping
-
Team: Owner-managed with marketing agency support, outsourced IT, and family assisting with packing
-
Owner Involvement: 20–25 hours per week focusing on strategic decisions and product management
-
Outsourcing Potential: Product research, fulfillment, and additional operational tasks can be further delegated
Financial & Customer Metrics
-
Revenue Channels: 80% online/DTC, 20% wholesale
-
Average Order Value (AOV): AUD 143.47
-
Repeat Purchase Rate: 13%
-
Return Rate: 0.55%
-
Gross Margins: Strong due to direct sourcing and efficient fulfillment
Customer Base & Marketing
-
Demographics: Predominantly male, 45+, outdoor enthusiasts across Australia
-
Acquisition Channels: Meta Ads, email marketing via Klaviyo, and referrals
-
Untapped Channels: SEO, Google Ads, TikTok, micro-influencers, YouTube content
-
Email Campaigns: 4x per week; peak performance during Black Friday and summer months
-
Seasonality: Strongest sales Oct–Feb; evergreen products maintain baseline revenue
Growth Opportunities
-
International Expansion: Utilize existing 3PL in China to sell globally
-
Product Line Expansion: New outdoor accessories and camping gear opportunities
-
B2B/Wholesale Growth: Expand existing wholesale partnerships nationally and internationally
-
Marketing Optimization: Untapped SEO, Google Shopping, TikTok, and YouTube opportunities
For full details, sign the NDA to receive the business prospectus. - https://flippa.com/12083465-established-dtc-outdoor-brand-35k-subscribers-13-repeat-buyers-scalable
Sign NDA to view
Ecommerce Store | Sports and Outdoor
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
-
Paypal
-
Square
Payment Methods
Buying Advice
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
Need help?
Contact Support
After a successful offer
1. Agreements & Contracts. Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence. You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More
Need help?
Contact Support
For more buyer tips read our guide on how to buy an eCommerce business.
We provide a suite of services to help you
Legal
Verification & Assessment
Financing
Community Watch
Does this listing violate the Flippa Terms and Conditions?
If so, anonymously report it here.