The business described is a premium matcha brand operating as both a direct-to-consumer and wholesale model, with a fulfillment center based in Milan, Italy. In Fiscal Year 2025, the business achieved total sales of €48,044, excluding taxes, with €32,309 from direct consumer sales and €15,734 from business-to-business sales. The business boasts a returning customer rate of 38.7% and an average order value of €83, serving a customer base of 5,439 individuals. The operation has minimized paid media costs, with Google Ads expenditures in 2025 amounting to approximately €2.23k, focusing instead on organic search, email marketing, social media presence, and third-party creator mentions for customer acquisition.
A complete asset sale is being offered, including the Shopify store, Faire account, EU and UK trademarks, domain, social media accounts, content library, supplier introductions, and the fulfillment relationship. The asking price for the business is €98,000, which includes inventory at cost. The business’s operations are straightforward and highly scalable, allowing for quick transitions to new ownership.
Attractive aspects of the business include a strong product quality, established direct-to-consumer and business-to-business mix, lean operating model with low fixed costs, and strong trademark protection. Growth opportunities include expanding performance marketing, enhancing customer relationship management, improving conversion rate optimization, expanding distribution, and adding multi-warehouse fulfillment options.
The current owners are selling due to their commitment to other ventures and a lack of bandwidth to scale the business further. Interested buyers can access additional documentation and details during due diligence.