The company discussed is a payment platform specifically designed for small to medium enterprises (SMEs) and merchants, facilitating direct, cardless payments through Open Banking APIs. In 2024, the platform achieved impressive metrics with over 2,800 registered users and processed transactions surpassing £673,000, all without any paid marketing efforts. The platform, which includes mobile, web, a merchant dashboard, and an e-shop payment button, has gained early traction particularly in the health and beauty sector, with positive feedback from initial pilot merchants.
Technologically, the platform boasts proprietary API integrations and in-house ASPSP connectivity, adhering to UK FCA and GDPR standards, and maintains a strong security track record with no data breaches. It operates with a lean, self-funded model, debt-free, and clear ownership of intellectual property, positioning well for acquisition and monetisation via transaction fees and additional services. Although pre-revenue, customer acquisition cost is minimal due to word-of-mouth growth, with a high lifetime value given the integrated loyalty system.
Operational oversight is minimal, requiring 2 to 4 hours weekly from a small team, including the CEO, CTO, and CPO. Technical post-sale support and a smooth handover are built-in. The company’s legal and technical grounding is robust, with comprehensive documentation and proprietary analytics. Deployment covers multiple platforms and includes seamless integration via CI/CD. The opportunity appears ripe for acquisition, offering a scalable solution with proven market traction and potential for significant growth.