SELLER GUIDE
Ecommerce Store
Ecommerce Store | Lifestyle
Ecommerce Lifestyle
USD $157,248
USD $99,613
Reduced 37%
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Summary
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This is a design-led children’s soft play eCommerce brand founded in 2020.
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Strong demand across Australia and New Zealand with sell-out products and a loyal customer base.
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Consistent seven-figure annual revenue with year-over-year growth, high average order value, low refund rates, and strong repeat purchases.
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Operations are streamlined. Fulfillment is handled through a Brisbane-based 3PL and the owner works 10–15 hours per week with light contractor support.
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Marketing assets include:
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200K+ annual website visitors
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30K+ active email profiles on Klaviyo
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75K+ combined social following
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Product range includes 20+ active SKUs with colour variations, supplied by a single long-term manufacturer in China.
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Current marketing is Meta-focused. Google, Pinterest, TikTok, and international expansion remain untapped.
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Key growth paths include:
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New product lines for older age groups
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Wholesale and retail partnerships
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Founder-led content strategy
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Improved supplier terms and inventory planning
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The owner is stepping back to focus on family and is offering clear transition support including SOPs and a handover period.
Ecommerce Lifestyle
USD $157,248
USD $99,613
Reduced 37%
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
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Google Analytics
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Shopify
Payment Methods
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