An Australian eco-brand offers plastic-free laundry and dishwasher detergent sheets through an efficient direct-to-consumer eCommerce model. Launched by two experienced founders, this brand targets reducing household plastic waste through simple, effective product swaps. The business operates on a lean model, relying on a minimalistic product line and fulfilling orders from a warehouse in Byron Bay, with manufacturing in China. Key metrics indicate a 42% repeat purchase rate, a growing customer email list of 12,300, and 6,200 customers. The company benefits from low customer acquisition costs and increasing rates of returning customers. Operations are managed remotely, utilizing platforms like Shopify, and fulfillment is streamlined through a third-party warehouse. The customer demographic primarily consists of Australian women aged 25-55 who value sustainability. The business has opportunities for expansion both internationally and into new product lines, with growth possibilities in scaling ads on platforms like Facebook and TikTok, exploring wholesale, and expanding subscription services. Financially, the business is stable and profitable with approximately $124,000 in first-year revenue and no debt. Growth potential exists with increased investment in advertising. The current owners are shifting focus to another emerging business, lacking the capital to scale this venture further, thus the decision to sell. The brand stands as a promising opportunity for someone with the time and resources to capitalize on its foundational strengths.