In 2014, a Sydney-based initiative began organizing public screenings of awareness-building documentaries in a small cinema. Initially attracting only a small audience, the events gained popularity over time, prompting expansion. The founder, inspired by nature documentaries and films highlighting environmental issues, organized hundreds of public screenings addressing topics like plastic pollution and animal cruelty. These events were attended by thousands and shared widely on social media, significantly increasing public awareness. Between 2017 and 2020, the organization hosted over a hundred free events focusing on plastic pollution, featuring films and discussions. This initiative reached a wide audience and spurred further growth. By 2019, branches were established in Sydney, Melbourne, and Byron Bay, with around a dozen events held monthly. The programs then expanded into mainstream cinemas, eventually growing to a global operation with screenings in over 90 cities, including regions like New Zealand, the UK, and the USA. The onset of the global health crisis in March 2020 led the organization to pivot to a streaming service to continue their mission, launching a website and apps by May 2020. This shift was well-received, allowing for continued growth and engagement with their audience. Five years into this streaming endeavor, the initiative boasts a robust film library, effective marketing strategies, and a streamlined workflow, alongside a large social media and email subscriber base, positioning them for future success in raising awareness about pressing global issues.