Website | Hobbies and Games
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A video games based content site dedicated to indie games - with over ten years of history, over 1,000 articles and achieving over 1m impressions each year.
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A group of UK-based video game professionals identified an unmet market need, leading to the creation of a dedicated indie games website, initially known as a different name. Over time, this platform evolved into its current form, focusing mainly on delivering walkthrough content for the latest indie games. Now under the ownership of an individual and supported by a small team of writers, it is up for sale due to the owner’s lack of time to fully invest in its potential. The site launched in 2013 and maintains over ten years of content. It features evergreen content, especially walkthroughs that continue to garner attention even five years post-publication. The platform partners with an advertising entity to generate consistent monthly revenue and boasts impressive audience metrics, achieving over 1 million impressions annually, peaking at 2.4 million in 2023.
Despite the stiff competition and challenges posed by Google updates and AI, the site has sustained its audience. Growth opportunities exist in social media expansion, partnership engagement, affiliate marketing, and utilizing their dormant mailing list. Managed by freelance writers and a web developer on small contracts, the site runs with minimal oversight from its owner, who is currently not actively involved. Its primary draw is to fans of indie gaming, particularly those seeking walkthroughs. Financial records from the advertising partner are available, and the current owner seeks a passionate buyer who can further develop and expand the site’s potential in the gaming niche.