A running specialist company based in Germany, established in 2012, is for sale with an asking price of €10.4 million, offering 75% to 100% of ownership. This business has grown into the largest retailer of running products in Germany with a model comprising both e-commerce (87.6%-92%) and physical retail stores (8%-12.4%). It operates four retail outlets and two online platforms, bolstering strong sales figures like a net sales of €18.42 million and a net profit of €130,698 for the trailing twelve months. The company is primed for scalability and expansion into new markets, such as Bulgaria, through a forthcoming platform launch. Its operational success is supported by a structured team of 55 employees and a well-established supply chain and customer database, including 291,500 email subscribers and nearly one million lifetime customers. Financial performance has varied over the years, with annual sales reaching €18.54 million in 2024. The business sees an average revenue per user between €150-200, driven by strategic marketing efforts like social media and SEO. It holds a competitive edge through its omnichannel sales approach and a well-recognized market presence. The ideal buyer could be a strategic buyer, private equity, or an industry expert keen on international retail expansion. The current owner is open to remain in an advisory role post-sale to ensure a smooth transition. Assets available in the sale include domain brands, customer databases, physical store fixtures, and more. This business opportunity represents a robust footing in the running retail sector with avenues for further growth and profitability.