This summary details a two-year-old iOS app operating in the mobile security utility niche, generating an average monthly recurring revenue of approximately $1,550. The app has demonstrated product-market fit, evident through its steady performance, strong user engagement, and significant growth potential.
Key performance metrics over the past year include total revenue of $18.7K, gross profit of $14.9K, net profit of $12.8K, and marketing expenses of $2.1K. The app has been installed 120,000 times and enjoys a 4.4/5 rating from 993 user reviews, reflecting positive user sentiment.
Several growth opportunities exist for this application. App Store Optimization (ASO) efforts can enhance current strong ranking, potentially increasing downloads. Subscription pricing strategies, including limited-time discounts and flash sales, can be optimized to improve monetization. Developing an Android version of the app could double its market reach. Additionally, leveraging Apple Search Ads can amplify marketing efforts, which have been minimal thus far. Expanding the app’s features by adding new security tools could increase Average Revenue Per User (ARPU) and improve user retention.
The business is attractive due to stable and proven revenue with low overhead, a strong presence in app stores, and user trust in the privacy and security sector, which is experiencing high demand. This turnkey iOS business offers substantial upside potential with appropriate marketing and product scaling, making it ideal for investors seeking a profitable asset in the growing privacy and security segment.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More