This vegetarian recipe website, established in 2014, specializes in delivering quick and easy vegetarian recipes and has built a significant following. The site is positioned for growth, particularly in the health food, supplement, and affiliate markets. Key metrics highlight a strong online presence, featuring over 95,000 monthly page views, 12,000+ email and YouTube subscribers, and more than 300 original vegetarian recipes. Their Android and iOS app boasts over 100,000 downloads with a 4.5+ rating. The business enjoys diverse revenue streams including advertising, meal plan subscriptions, and affiliate marketing, with additional potential for product sales such as supplements or e-cookbooks.
The remote operation utilizes a content management system for efficient recipe uploads and requires 10-15 hours weekly for maintenance and growth. Growth opportunities include expanding video content, monetizing the app, creating premium content, and launching branded merchandise. Included in the sale are the website, meal plans, ebooks, a sister site, a YouTube channel, a Pinterest account, an app, a podcast, and a private Facebook group.
The site is undergoing continual updates, with 33 new articles pending publication. The current owners are selling to pursue new ventures, seeing potential for the buyer to expand further into the growing plant-based and supplement markets.