The document presents an opportunity to own a unique online business, a virtual dress-up and role-playing game that has been running for 12 years. The platform provides users the ability to create popstar avatars and engage with fashion in a vibrant community. With 277,000 registered members and 24,000 active monthly users, it boasts a proven revenue stream. This business is characterized by its strong, loyal fanbase, generating an average monthly revenue of over €8,000, while requiring minimal management effort from its owners, with daily operations handled by a dedicated team.
The game offers a multifaceted user experience that includes dress-up and role-playing elements, a culture of virtual fashion collecting, and interactive community features like forums and blogs. Its statistics demonstrate a robust level of engagement, with 25 million yearly pageviews and substantial session lengths. There is untapped potential for growth through strategies such as strategic advertising, expanding language options, optimizing the blog section, and possibly introducing a membership fee model.
The sale includes complete ownership of the platform, custom-built software, an extensive database of virtual clothing items, and comprehensive financial records. Transition support from current owners is also offered, ensuring a smooth transfer of operations. Prospective buyers are invited to take the next step towards owning a thriving digital ecosystem and to review in-depth due diligence documents to support their investment decision.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More