De-Googled.com offers privacy-focused phones, tablets, and accessories, running secure OS alternatives like GrapheneOS, helping users minimize tracking and data
In 2021, two privacy enthusiasts launched a venture focused on providing de-Googled phones and tablets equipped with privacy-oriented operating systems. Initially a side project, their e-commerce platform experienced strong demand, attracting individuals keen to reclaim their privacy. Despite this success, the founders are now seeking someone to take over the business due to increasing personal commitments, aiming to pass their mission forward to someone equally passionate about privacy and less digital surveillance.
The business has established a strong brand reputation in this niche market, with more than 90% of its clientele based in North America. It offers a fully operational e-commerce website and sees significant market potential due to growing global awareness of digital surveillance issues. The company generates revenue through the sale of specialized devices, accessories like Faraday bags and data blockers, and occasional custom service requests.
On average, the business requires 5 to 10 hours weekly for management tasks such as order processing and customer support. Customers, including journalists and activists, are drawn through organic traffic and word-of-mouth, with no paid marketing efforts to date. The business demonstrated steady financial growth, with a reported revenue of approximately $124K in the past fiscal year. The profit margin currently stands at around 17%, with the potential for increase if operations are based in the US.
The owners are selling the business due to time constraints and are keen to find a successor who aligns with their vision. The business infrastructure and processes are primed for scaling, presenting a promising growth opportunity for the right individual.
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