This text describes an affiliate business founded in 2017, specializing in the sports niche, particularly focusing on mixed martial arts and UFC content. Previously, the business achieved six-figure annual revenue for several consecutive years. Despite having been largely inactive due to the owner's other commitments, which resulted in reduced traffic and revenue, strong partnerships with top affiliates remain in place. The business earns approximately 70% of its revenue through affiliate marketing, with the remaining 30% from display ads. Most of its traffic is organic, primarily from the US, Canada, and the UK.
Included with the sale of the business is a promising email list, a monetized YouTube channel, and a presence on various social media platforms. The email list consists of over 500 subscribers, the YouTube channel features 1,490 subscribers, and there are significant followings on Facebook, Instagram, and Twitter. The domain possesses a robust backlink portfolio with links from high-profile websites in the sports niche. Content is generated by three freelance writers located in the US and Canada, with the potential to hire more talent from a recent pool of over 100 applicants.
There are several growth opportunities, including reactivating the site, expanding content into other sports, hiring additional writers, and leveraging Google News. The seller also recommends creating more evergreen content and establishing further affiliate relationships. Key tasks for managing the business include updating affiliate ads, overseeing affiliate tasks, managing communications with the writing team, and email correspondence.
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