The website for sale specializes in listing printable stencils and is experiencing an average of 20,000 monthly sessions, with earnings of approximately $1,360 per month over the last four months—a near 100% increase from the previous year. August 2024 projections suggest earnings may reach $1,500. A temporary earnings gap was noted due to switching from Google AdSense to Mediavine Ads, which was not profitable, prompting a return to AdSense. The sale includes a Pinterest profile, domain name, all website content, and a month of post-sale support. The site, built on WordPress with the GeneratePress theme, has minimal expenses confined to hosting and domain renewal. Content generation is simplified using AI tools.
Operational overhead is low, with past work mainly involving content updates and plugin maintenance. Despite limited recent involvement, the website attracts substantial organic traffic primarily from Google Search and Pinterest, seeing a 40% year-over-year traffic increase. Growth could be fostered by adding new content, leveraging Pinterest effectively, and potentially introducing a mailing list or paid product offerings.
The seller, who has owned the site for nearly a decade, is interested in divesting to focus on other ventures, hoping the buyer can further maximize its potential. Support will include guidance on content creation, generating article ideas, and ongoing consultation. The sales pitch positions the website as a lucrative, low-maintenance opportunity ripe with growth potential for an interested buyer.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More