A US based Pickleball FBA with a USAPA approved Pro paddle called Havok. 30% profit margin and $168 AOV. Includes domain fore.sport and pending logo trademark.
The business operates with a streamlined team comprising of the owner and an Amazon PPC manager, leveraging automation for most activities. The owner dedicates 2-5 hours weekly to tasks such as inventory checks, campaign management, and supplier communications. Meanwhile, the PPC manager is responsible for optimizing Amazon ad campaigns and receives a monthly payment of $250 for their services.
The supply chain is managed through a single manufacturer on a well-known global marketplace. Orders are placed by specifying quantities and additional items like paddle end caps and grip tape, with lead times of approximately 45 days via air and 60 days by sea. The business maintains a monthly inventory threshold of 200+ paddles, initiating orders accordingly. Once received, Amazon takes 1-2 weeks to process the inventory.
The business includes a website, with its domain part of the sale. The brand's logo has undergone trademark processing, with filing pending for categories related to clothing. The paddles meet professional standards as approved by a prominent sports organization, enhancing their viability for competitive play.
Marketing efforts are centered around Amazon PPC campaigns, managed by the PPC manager, and deducted from sales. Financial performance shows steady growth, with some seasonal variability. A dip in March was counteracted by implementing sales during slower periods.
Growth opportunities include expanding marketing to social media platforms and other marketplaces, as well as exploring retail avenues. The product's aesthetic appeal makes it promising for retail presentation.
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