The marketplace, established over a decade ago, focuses on selling pre-made ebook covers, boasting over 14,000 unique covers available for purchase. It is a leading destination for premade book covers, receiving thousands of monthly visits from potential buyers and hosting hundreds of active designers. The platform allows designers to upload their covers for free, taking a 30% commission on each sale. Payments to designers are handled through a plugin and issued weekly via PayPal. The business operates through a WordPress site with WooCommerce and WC Vendors plugins.
The marketplace has around 14,000 customers, with an average of 1.8 orders per customer and a lifetime spend of $118.59. The operation is managed efficiently, with most tasks performed by a freelancer paid roughly $150 monthly. The owner dedicates minimal time processing occasional refunds. The platform largely attracts self-publishing authors, mainly through organic search, with strong rankings for various book cover keywords.
Despite its passive management, the business has potential for growth. Opportunities include reviving partnerships with designers for custom covers and expanding services to include editing, marketing, and social media management. Additional revenue could also be generated by offering designers the ability to sell add-ons. Over recent years, net sales have decreased, suggesting a need for increased attention to turn it into a thriving business. The marketplace benefits from substantial traffic, a solid customer base, and email subscriber lists for both vendors and customers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More