The text discusses the features and operations of two WordPress plugins, collectively offering over 50 features and actively used on more than 50,000 websites, with over 2.2 million downloads. These plugins are well-regarded within the WordPress community and compatible with popular plugins such as GravityForms and WooCommerce. The premium version is projected to bring in at least $2,192 over the next year if no new subscriptions are added, with manual renewal required for customers due to transitioning payment systems. Since inception in mid-2020, the premium version has generated over $11,000 in sales, and the free version continues to receive donations.
The business has a mailing list of over 1,500 users and a smaller list of 220 premium customers. Additionally, an API is in place that aggregates IP addresses of reported malicious users and shares this data with plugin users. Operationally, the business requires about two hours per week for maintenance. The current owner suggests the new buyer should prioritize advertising and expanding services like security reviews rather than developing new features. The premium plugin uses the Easy Digital Downloads framework, which does not require updates.
Customers primarily consist of WordPress website owners who already use the free version. The HiveMind API presents an opportunity to attract customers beyond WordPress, enabling web applications to benefit from the shared database of malicious users. The owner offers support during the transition to help manage the new codebase.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More