The website, established in late 2020, features a comprehensive directory of oil types for 511 cars from 43 manufacturers, all enriched with unique, non-AI-generated content. It has successfully grown organically on major search engines like Bing, DuckDuckGo, Yahoo, and Google. Monetization is achieved through Adsense, though there's potential for enhancement through ad networks and affiliate links, neither of which have been utilized yet.
Constructed on a custom WordPress theme, the platform facilitates easy updates, particularly for adding new car models and corresponding oil types sourced from commercial oil-selling websites. Its operational model is low-maintenance, requiring annual updates to incorporate new cars and oil information. The website runs on shared hosting and employs a Cloudflare service for optimal performance, though some features are considered non-essential.
In May 2023, the original Google Analytics was removed to improve site speed, with Google Search Console and Adsense providing necessary insights. A new analytics setup was instituted in October in anticipation of a sale. The site promises minimal operational demands, making it suitable for individuals seeking additional Adsense sites or entities aiming to leverage it for backlinks.
The sale includes full ownership transfer and support for migration to the buyer's hosting platform. Queries are welcomed through public or private channels, offering prospective buyers the opportunity to engage for further clarification.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More