The business in question is a newsletter service specializing in romance book bargains and promotions, with a strong potential for growth. Key features include minimal time investment—around 1.5 hours daily, five days a week—and low expenses, thanks to lifetime deals on scheduling software. The service operates by sending newsletters up to four times a week, utilizing an automated platform, and offers promotions priced at $20 for bargains, $15 for freebies, and $5 for Kindle Unlimited features. Operations are streamlined with templates and a system in place, making it manageable within ten hours weekly.
Customer acquisition has been primarily organic, leveraging word-of-mouth, online searches, and a strong reputation in author communities. The owner intends to sell the business due to personal health challenges and a shift in focus towards other endeavors like coaching and digital products. Financially, despite interruptions due to health issues, the business has shown growth potential with pronounced opportunities in areas such as SEO, paid advertising, and social media, particularly TikTok.
The technical requirements for new ownership are minimal, with existing systems using services like Mad Mimi for emails, Siteground for hosting, and various tools obtained through lifetime deals. The current owner assures smooth transitioning and support to the buyer, and is open to discussions via Zoom for interested parties. Despite reduced personal engagement, the business previously generated over $100k annually, indicating substantial potential for an involved new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More