A turn-key e-commerce business in the outdoor industry is available for acquisition. Despite a recent slowdown in sales revenue due to the owner reallocating resources to another project, the business remains profitable. It operates through a straightforward model relying solely on Facebook and Google advertising. At its peak, the business generated revenues of $54,000 per month, and it continues to profit from email marketing without active advertising efforts. Over the past year, despite minimal attention, the business generated $20,000 in profit.
The business sells top-quality headlamps and flashlights through a dropshipping model, thereby eliminating the need for inventory management or third-party logistics. It operates on a Shopify platform combined with digital advertising. The customer base consists mainly of outdoor enthusiasts such as fishermen and campers, as well as blue-collar workers and golfers, with markets in Australia, the USA, Canada, and the UK.
Financially, the business saw an average monthly profit of $20,000 during its peak in 2021, with advertising expenditures of $5,000 to $8,000. Recently, even without ad spend, the business earned $1,500 from email marketing alone in one month. With a 16,000 strong email list receptive to outdoor products, multiple growth strategies are available. These include continuing current operations, enhancing advertising efforts, expanding the product range, or utilizing the email list for affiliate marketing or new ventures. The business is well-positioned for someone with marketing skills to revitalise and expand its operations.