A significant portion of the American workforce is now freelancing, with over 70% facing challenges in timely payment. In response, a real-time payment and rights management tool has been developed to facilitate smoother interactions between freelancers and creative agencies. This tool, known as a Web3 software platform, integrates non-fungible tokens (NFTs) to assign value, create automated smart contracts, and simplify payments. It functions as a content repository linked to potential buyers, where creators can set terms and prices, and contracts are then established through token minting.
The platform aims to become a foundational web3 payment solution for agencies, freelancers, and brands worldwide. The US creative economy is a $100 billion industry, yet creators often rely on fragmented tools. By utilizing blockchain technology, the platform stands as a unique, vertically integrated system enhancing payment efficiency while offering the ability to integrate with existing tools like accounting and project management software.
The business operates on a revenue model that charges a commission on transactions, with both sellers and buyers incurring a fee. Built on the Polygon blockchain, the platform uses MATIC and NFTs for contract management. Operational since 2020, the business experienced revenue growth in 2022 but opted to focus on technology development, resulting in reduced revenue for 2023. The business, which owns its technology outright, is debt-free and seeking a buyer for its complete assets, including its website, app, technology, and client list, expressing the potential for further expansion in the creative industry. The development team in Argentina is available for continued collaboration if desired by the buyer.