The website, dedicated to content about the popular online game League of Legends, has established itself as a niche authority with over 425 high-quality posts and a domain authority score of 12. Over the last year, it has attracted millions of visitors, each spending an average of 4 minutes and 42 seconds per page. The site is monetized through Mediavine ads, generating a revenue per 1,000 impressions (RPM) of $10. It enjoys organic search traffic, notably from Google, contributing to 96% of its visits from various countries including Poland, the USA, Germany, Brazil, and France. The operation runs with a high-profit margin of 94%, with costs limited merely to hosting expenses.
The owner, who started the site in September 2021, has produced all content in collaboration with his wife. Traffic and revenue peaked between late 2022 and early 2023, with income reaching an average of $2,100 monthly. A decrease in traffic was noted in spring 2023, following Google algorithm updates, reducing monthly earnings to $600-$800.
Potential growth opportunities for the platform include expanding content to other games, capitalizing on existing organic traffic through e-commerce, email marketing, and affiliate marketing. Future strategies could involve transforming the site into a comprehensive gaming brand and incorporating a stronger social media presence. The owner is selling due to a career change and familial commitments, offering ongoing support after the site's sale, while expressing hopes that the new owner will continue to nurture and expand the site's success.