Unlock the potential of a dormant cooking website - 11 years old and monetized with AdThrive ads. Start working on it, improve traffic, and will grow fast!
The business in question is a cooking website offering over 1,000 detailed articles, designed to make cooking accessible. The site is over nine years old, ranking for 22,500 keywords worldwide, and averages 50,000 monthly page views with minimal management time required. Acquired at an auction in 2021, the current owners focus on other niches and have not significantly invested in its growth. Despite limited updates, the site has maintained steady traffic and revenue, and its unique design aids in optimizing ad revenue, achieving a typical RPM between $30 and $35. With a slight increase in traffic, the website could generate an additional $1,500 monthly. Historically, it has earned over $5,000 monthly, with potential to achieve more, especially during peak months like November and December.
The content quality is assured by contributors with industry experience, maintaining accuracy and relevance. Opportunities for growth include reassessing content, enhancing product reviews, and utilizing social media. Although currently generating over $1,000 monthly, the site has the potential to exceed $5,000 with the right strategy. The owners are selling due to limited resources and acknowledge the website's potential under the guidance of a dedicated buyer. After-sales support will be provided for a smooth transition, emphasizing the business's reliability and potential for growth.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More