Unlock the potential of a dormant cooking website - 10 years old and monetized with AdThrive ads. Imagine possibilities for growth if you start working on it!
The cooking website, established over a decade ago, offers a comprehensive database of more than 1000 recipes and cooking articles. It boasts a user-friendly interface with intuitive navigation, catering to all levels of cooking enthusiasts. Despite limited input since its acquisition in 2021 due to the current owner's focus on other business niches, the site maintains steady traffic with approximately 140,000 monthly pageviews. The website's design strategically balances user satisfaction with ad revenue, achieving a healthy revenue per mille (RPM) of $30 to $40, with potential for increased earnings through targeted content updates and social media marketing on platforms like Pinterest.
Historically, the site generated substantial revenue, peaking at over $15,000 per month. Although there has been minimal new content in recent years, the website has weathered changes in Google's algorithm, including the Helpful Content update, thanks to content created by individuals with hands-on industry experience. Current operations include a virtual assistant managing pins and SEO tasks for two hours daily.
With the right investment in reassessing content, expanding product reviews, and implementing email marketing campaigns, the new owner can significantly increase the site's traffic and revenue, potentially reaching above $25,000 monthly. The sale decision arises from the owner's inability to scale all acquired websites. The current management offers post-sale support, including consulting and SEO advice, to facilitate a seamless transition and help the site achieve its full potential.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More