An online business directory, established in January 2013, offers a platform for U.S.-based businesses to advertise their products and services. The directory features a distinctive business card-style design for clean and simple display of search results. Initially, businesses can list their basic information for free. To enhance visibility, there are premium upgrade options that offer benefits like direct links to websites and social media, priority in search results, bolded listings, and comprehensive business profiles with detailed information.
There are three premium upgrade options targeting different geographic areas: local ($120/year), statewide ($280/year), and nationwide ($600/year). The site's income and expenses have been verified, with an estimated valuation of $85,010 - $103,900. Gross profits over the past three years are: $52,091 (2020-2021), $49,272 (2021-2022), and $43,256 (2022-2023).
The directory currently has around 56,700 listings and a member base with 50,519 opted-in email addresses. Businesses add their listing information themselves, and new listings are gained through direct email marketing. Although social media pages exist, they haven't been effectively utilized. The site was developed using Classic ASP, VBScript, JavaScript, HTML5, CSS3, and MySQL. The business has been largely automated, except for daily emails and support requests. The owner is selling the site to pursue other ventures, and it presents growth opportunities through social media promotion, Google advertising, and affiliate marketing.