The blog primarily focuses on educating readers about financial management, specifically how to make and save money. The majority of its traffic, over 50%, is derived from Google, with Pinterest also being a notable source. The principal revenue streams include advertising through a partnership with MediaVine and sales from Amazon affiliate links. The blog incorporates a 21-Day Money Finder sequence to grow its email list, achieving an open rate of approximately 50%. There is potential for increasing revenue through the implementation of a sales funnel for the included ebook and printables.
Operationally, maintaining the blog requires updating or writing one new post each week, which takes about four hours, and an additional hour is spent managing social media. The primary audience is based in the United States, and there is a notable uptick in Amazon affiliate sales towards the end of the year.
Despite the blog's success and the personal satisfaction derived from helping others with their finances, the current owner is considering selling due to competing demands from a full-time job and other personal responsibilities. The owner hopes for a successor who is equally passionate about empowering individuals to achieve financial success.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More