The sale features two premium WordPress plugins designed to enhance website functionality. The first, "Addon A," is an Elementor Addon that expands Elementor's capabilities with 109 widgets, 65 templates, and over 900 blocks. The second, "Addon B," introduces interactive 3D animations with eight widgets and a minimal theme. Both come with source code and are built using PHP with a MySQL database, employing JavaScript and frameworks like jQuery. Version control is managed via GitHub, and various APIs are integrated for additional functionalities.
Catering primarily to B2C customers, the business has a freemium model for "Addon A" and an affiliate program for sales. With over 40,000 active users and 19,000+ newsletter subscribers, it targets WordPress website builders using Elementor. The business shows significant growth, escalating from 400-500 users in 2020 to approximately 7,000 in 2022, boasting a 100% customer satisfaction rate.
The current owner, involved in all aspects of the business, seeks to sell due to other project commitments and a co-founder relocating abroad. The next owner is encouraged to expand the marketing strategy, enhance paid campaigns, and explore B2B opportunities with theme authors and web development companies.
The business promises short-term revenue potential and long-term growth opportunities. Product advantages include a vast selection of demo blocks, theme compatibility, a lightweight and responsive design, and an advertisement-free experience. Additionally, the business has a growing newsletter subscriber base of over 22,000 users.