The Family Tracker app is a location-sharing application designed for families, providing real-time updates, place alerts, and extensive location history features. Launched in October 2022, the app has gained over 4,000 installs, with a business model centered on subscriptions. Users can access basic features for free, while a subscription unlocks advanced functionalities. Its monetization strategy benefits from recurring revenue through these subscriptions, which remain after tax and a 15% fee deduction by Apple.
The app's growth has been driven by organic traffic through App Store Optimization (ASO), leveraging keyword research and internationalization into multiple languages, leading to an increase in installs. Marketing efforts also include high-quality app descriptions and visuals combined with ASO tools to improve keyword rankings.
Built on a clean Swift codebase and Firebase backend, the app requires minimal ongoing support, currently costing $5 monthly. The app is equipped for further development, supported by resources such as a Figma design, ASO materials, and a Notion database of ideas. The sale includes everything necessary for continuation and expansion, including metrics tracking tools and competitor analysis resources.
Future opportunities lie in further optimizing ASO and potentially incorporating mental health features to broaden the app’s appeal. The decision to sell stems from the current owner’s commitment to other projects and a belief in the app's potential under new ownership. The sale includes 30 days of after-sale support to ensure a smooth transition for the new owner, providing guidance on management and growth strategies.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More