This document outlines the key features and operations of a profitable white-label SEO business. The business offers four monthly subscription options and ensures a seamless onboarding process with a vendor handling account work. The primary ongoing tasks involve sending monthly client reports and occasional client check-ins. The business aims to attract small to medium businesses needing online presence improvement. Financially, the business has generated nearly $22,000 over the past year, primarily from referral clients. There’s been a recent shift in strategy to attract lower-level clients via a new, cost-effective $149/month package, although advertising for this is yet to be set up. The company uses cash accounting to handle revenue and expenses, and quarterly payments account for notable revenue fluctuations. Currently, the business serves three clients, including two platinum tier and one gold tier, with negotiated pricing structures offering discounts for specific referrals. Additional expenses include the vendor’s SEO services for site ranking improvements, which are optional depending on lead generation strategy preferences. The business includes a site audit tool for lead generation and operates with free Hubspot CRM functionality. Potential buyers will need to transfer hosting services as the business does not include hosting solutions. A yearly domain renewal fee is necessary, alongside hosting fees after migration. Vendor-related expenses will depend on client numbers. Additional assets include profiles linked on professional and business listing platforms.