An online platform initiated in 2018 specializes in public health job listings in the UK, designed to facilitate job seekers and employers in the public health sector. The site relies on Webflow technology and uses Finsweet Attributes for homepage filtering, with automation facilitated by Airtable and Zapier to streamline operations. Most traffic comes from organic search, focusing on its homepage and job category page, with affiliate-linked public health courses and a gradually expanding blog.
The public health sector remains robust, with substantial investment from governments, local authorities, and related institutions. The site monetizes through employer-paid job adverts, Talent.com job backfilling (earning approximately £50/month), and recent affiliate partnerships. Organic growth strategies include newsletter sign-ups, now exceeding 1,300 subscribers with potential to increase through lead magnets. No proactive outreach was conducted, suggesting potential revenue growth if aggressively pursued.
Current operations are manageable within an hour daily due to automation and could be outsourced. There are outlined opportunities for enhancing revenue through SEO, active employer engagement, digital product creation, increased newsletter engagement, and more affiliates. Social media comprises Facebook, Twitter, LinkedIn, and a YouTube channel.
The business is available for sale as the owner lacks the time for growth initiatives. Ideal candidates are those with expertise in job boards, recruitment, and sales. Costs involve Webflow, Zapier, Airtable, among other minor expenses. The business operations come with a manual, including video guides, and show a clear path to sustainability and expansion.