This document outlines the sale of a well-established B2B SaaS company operating in the no-code development niche, specifically catering to coaches, consultants, and authors. Launched in 2017 by a digital marketer, this business offers tools that enable users to create websites rapidly using an intuitive builder, positioning itself as a favorable alternative to platforms like WordPress. This market is expected to grow, with a projected value of $13 billion by 2026, presenting significant opportunities for the business. The business maintains a steady monthly recurring revenue (MRR) of approximately $4,595 and an impressive lifetime value (LTV) of $618, indicating strong unit economics beneficial for growth investment.
Operations are streamlined with automated processes for onboarding and off-boarding, reducing the new owner's involvement. A dedicated support representative, who has been with the company since its inception, handles customer interactions. Users have access to a comprehensive Help Centre, addressing most queries. Customers seeking additional support can purchase a done-for-you service for a fee, further increasing client retention and profitability.
The customer base is predominantly U.S.-based coaches and consultants who require a user-friendly website solution. There is potential for expansion into Asian markets. Recommendations from a related consulting company continue to attract new users without active marketing efforts. Financials reveal a steady profit margin, reduced server costs, and a 58% profit margin on additional services. Seasonal variations impact revenue, with declines noted during summer. Previous advertising attempts led to temporary revenue drops, attributed to ineffective campaign management.
The current owners, facing personal circumstances, are seeking a buyer with the expertise to scale the business to a seven-figure valuation, offering an attractive opportunity for growth-oriented marketers familiar with social and influencer marketing.
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Before making an offer
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2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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