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A no-code website builder for coaches, consultants and authors with steady revenues, lean operation and high customer LTV.
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This document outlines the sale of a well-established B2B SaaS company operating in the no-code development niche, specifically catering to coaches, consultants, and authors. Launched in 2017 by a digital marketer, this business offers tools that enable users to create websites rapidly using an intuitive builder, positioning itself as a favorable alternative to platforms like WordPress. This market is expected to grow, with a projected value of $13 billion by 2026, presenting significant opportunities for the business. The business maintains a steady monthly recurring revenue (MRR) of approximately $4,595 and an impressive lifetime value (LTV) of $618, indicating strong unit economics beneficial for growth investment.
Operations are streamlined with automated processes for onboarding and off-boarding, reducing the new owner's involvement. A dedicated support representative, who has been with the company since its inception, handles customer interactions. Users have access to a comprehensive Help Centre, addressing most queries. Customers seeking additional support can purchase a done-for-you service for a fee, further increasing client retention and profitability.
The customer base is predominantly U.S.-based coaches and consultants who require a user-friendly website solution. There is potential for expansion into Asian markets. Recommendations from a related consulting company continue to attract new users without active marketing efforts. Financials reveal a steady profit margin, reduced server costs, and a 58% profit margin on additional services. Seasonal variations impact revenue, with declines noted during summer. Previous advertising attempts led to temporary revenue drops, attributed to ineffective campaign management.
The current owners, facing personal circumstances, are seeking a buyer with the expertise to scale the business to a seven-figure valuation, offering an attractive opportunity for growth-oriented marketers familiar with social and influencer marketing.