A toy box business, originating in August 2015 as an Amazon FBA, offers a range of products appealing to children with designs resembling animals like bears, koalas, and hippos. Operating under a registered brand, the business offers 11 SKUs, each with numerous customer reviews indicating high satisfaction. Though primarily marketed in the US, the business is managed from Australia and can be operated globally.
Key operational elements include collaboration with a consistent supplier in China since inception, ensuring seamless production and logistics. The supplier manages manufacturing and shipping, while a 3PL company in LA handles customs and storage. Orders to Amazon are efficiently coordinated via label creation and email communication. This setup allows for automation, enabling the business to function smoothly without physical handling of the products by the owner.
Despite generating significant revenue in previous years—$251,683.89 in 2020 and $135,188.17 in 2021—the potential for expansion remains. Opportunities for growth include entering new international markets and enhancing marketing strategies. However, personal circumstances, such as the owner's wife’s health issues and the arrival of a new child, have impacted the attention given to the business. Consequently, the owner is focused on prioritizing family, leading to the decision to sell the enterprise, which is currently running on autopilot but not reaching its full potential.
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3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
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1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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