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Ecommerce Store
Ecommerce Store | Home and Garden
Ecommerce Home and Garden
USD $112,478
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Business Overview
This is a long-established, 100% Australian Made and Owned premium brand specialising in natural dog grooming products, including shampoos, conditioners, deodorisers, and skin remedies. Founded in 2012, the business has over 12 years of operating history with proprietary formulations, a trademarked brand, and registered Australian Made status.
The business operates a hybrid revenue model split approximately 50/50 between direct-to-consumer and B2B wholesale, with active sales across its own website, Amazon, a major national pharmacy chain, and international distributors.
Key Highlights
- 12+ years of brand equity in the premium natural pet grooming category
- 100% Australian Made and Owned with registered status and a trademarked brand
- Approximately 50% DTC and 50% B2B revenue, reducing reliance on any single channel
- Active distributor relationships in Singapore and Europe
- Google Ads campaigns active and profitable
- Owner involvement of approximately 3 hours per day, with documented SOPs in place
- Has been approached by a major Australian retail marketplace to list their products
- Significant untapped channels including Meta Ads, email marketing, and influencer partnerships
Reason for Sale
The owner is selling after more than 12 years to retire.
Ecommerce Home and Garden
USD $112,478
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
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BigCommerce
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Google Analytics
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Paypal
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Stripe
Payment Methods
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