The Healthy Consultant is a business in the food and drink blogging and wellness industry, specializing in healthy recipes that are dairy-free, gluten-free, Paleo, and Whole30. Launched in fall 2019, this venture tests and writes content on these niche recipes with a focus on SEO, alongside wellness and fitness content. The business generates income primarily through display ads and affiliate marketing, with recent monthly profits averaging $2,133. The decision to sell comes as the owner moves on to other ventures. This business is unique in its market due to its focus on delicious healthy recipes, aligning with a trending interest area. Included in the sale are the domain, site files, social media accounts, and an email list, along with initial support for the buyer. The main income source is Adthrive ads, supplemented by affiliate links. Monthly expenses are minimal, around $79, comprising plugin fees and hosting costs. The majority of site traffic is sourced from organic search, social media, and direct visits. Managing the site involves updating plugins, testing, photographing recipes, and content writing, making it suitable for someone with relevant cooking, WordPress, and SEO skills. Strengths include a profitable niche, low operating costs, and strong traffic, mainly from the US. Growth opportunities exist through improved SEO, leveraging email lists, and consistent posting. The seller, a creative entrepreneur passionate about health, founded the venture to promote healthier cooking and improved quality of life.