The highlighted business has been operational since 2019, focusing on the coffee niche, which is known for increased traffic during the winter months. The website operates on a fast WordPress theme and hosts 81 unique articles revolving around coffee and tea products. Revenue is generated through the Amazon affiliate program and Google AdSense, though the latter employs a basic Auto ads setup without extensive optimization. The site is noted for having potential untapped opportunities since it hasn't been actively managed recently.
Opportunities for enhancing revenue include experimenting with additional monetization options such as Ezoic or sponsored articles, producing more content, and building backlinks, activities that have not been pursued actively. Additionally, incorporating geo-specific Amazon links could attract revenue from other regions like Canada and the United Kingdom.
The current owner acquired the site in mid-September 2021 and changed Amazon tracking codes post-purchase. Adjustments made in October were factored into a financial overview by doubling the revenue from Amazon and AdSense for more accurate representation, showing $330 USD. The owner is open to providing proof of AdSense revenue upon request. The website is up for sale as part of a portfolio restructuring strategy, where smaller sites that do not fit the owner's primary business focus are being divested.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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