The business owner seeks to sell a website that offers quality investing content and free spreadsheets, alongside a growing email list of about 9,000 subscribers. The site was not monetized until mid-February 2021, missing significant traffic spikes earlier that year. The owner notes that revenue could have been higher if monetized sooner, with average ad revenue at $275 per month. The website primarily generates traffic via search, mainly attracting visitors from the United States. The email list, a result of spreadsheet downloads, has high open rates, presenting opportunities for engagement and marketing.
The site comprises 89 original posts, with no operational requirements for the owner, offering flexibility in involvement and minimal costs limited to domain and hosting. The owner emphasizes the potential for someone skilled in SEO or a financial advisor looking to utilize content marketing for lead generation. With investing as a timeless topic, the website is positioned to explore various financial themes, including stocks, mutual funds, and crypto. However, the site’s Ezoic premium revenue has not been fully exploited.
Included with the sale are the domain, website content, social media accounts, spreadsheet downloads, and the mailing list. The owner is selling this site, along with another, to pursue different endeavors, indicating proper stewardship can maximize the site’s potential. Although the “buy it now” price is high, the seller is cautious, as it is their first time fully transitioning a site of this nature. The sale seeks a buyer who can elevate the site's operational and income factors, leveraging the present foundation for greater profitability.