This eCommerce and Amazon FBA business, established in 2014, is within the beauty niche and consists of two Shopify storefronts, an Amazon Seller Central account with three SKUs, a substantial email list, a trademark, and is registered under Amazon Brand Registry 2.0. Operations are minimal, handled by the owner and their spouse. Revenue is mainly generated through Shopify (67%) and Amazon FBA (33%). Paid search, direct traffic, and organic search are critical channels, with most traffic coming from the US, followed by Canada and the UK.
The owners manage the business from their warehouse, where they briefly store inventory until Amazon takes over. They also use Amazon's storage capabilities, easily replicable by a third-party logistics service. Together, the owners invest about 12 hours weekly in operations, focusing on customer communications, inventory management, and overseeing the virtual assistants and advertising accounts.
Growth avenues for the business include expanding the product line, optimizing social media campaigns, monetizing the existing email list, enhancing social media engagement, and reducing expenses through strategic inventory purchasing. The owner intends to sell the business to explore other opportunities. The business promises a robust foundation and multiple growth prospects for potential buyers willing to invest time in expanding the brand's reach and efficiency.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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