A small business, established in 2018, specializes in the online pet ad marketplace, operating organically without investing in paid marketing campaigns. It has amassed over 39,000 customer accounts, predominantly from the USA, and maintains over 1000 active ads. On social media, the business has gained more than 500 followers each on its Twitter and Instagram accounts. It averages approximately ten ad sales daily.
Revenue is primarily generated through fees for iOS app and website ads, priced at $2.99 for standard ads and $9.99 for featured ads. Additionally, it earns income from selling guest posts, with services costing $25 for publishing and $60 for writing and publishing on a freelance platform. The business also garners an average of $150 monthly from AdSense.
The business owner intends to sell because their focus has shifted to another website unrelated to pets. This business could be ideal for those interested in Amazon affiliation, guest posting, pet products dropshipping, or pet ads sales. The sale includes various assets like brand assets, custom technology, customer databases, social media accounts, and website content.
Despite a drop in Google Analytics, there's no underlying issue with the website itself. The decrease is attributed to blocking access from Asia and Africa through a firewall for enhanced security. Post-sale support is also included to facilitate a smooth transition for the new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More