Established in 2014, this business is a prominent online pop culture magazine known for its engaging and diverse content, ranging from trending topics and viral videos to travel and DIY ideas. At its peak, the site attracted 1.2 million unique daily visitors and built a substantial following, amassing 3.7 million Facebook fans. Over seven years, it published 13,290 quality articles, many of which feature prominently in Google Search. Despite its strong Domain Authority (DA 78) and Page Authority (PA 49), a decline in profits occurred due to management neglect as the owner shifted focus to blockchain development. A virtual assistant was hired to manage the site, but it was mismanaged over time.
Key selling points include low maintenance requirements, robust traffic (500,000 monthly visitors recently, peaking at 4 million), and multiple revenue streams such as Google Adsense, Facebook Audience Network, Taboola, and the Amazon Affiliate program. The business also offers opportunities to promote sponsored content and previously earned revenue through book sales. The sale includes valuable domain names, relevant email accounts, and social media presence, with post-sale support provided.
This business is ideal for anyone interested in managing a content platform, offering vast potential for growth and monetization across varied topics. It presents opportunities to expand content categories and scale operations akin to popular platforms like Bored Panda and Distractify. The owner is selling due to time constraints and the need for medical funds, believing the site still holds considerable potential for a new publisher.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More