The business in question is centered on digital info books, medicinal herbs, surfing, and a mobile lifestyle. Initially established as a passive income stream around 2011, the owner has since become complacent, relying heavily on affiliate marketing, email support via a virtual assistant on a freelance platform, and minimal effort in day-to-day operations. The business includes various components such as eBooks, dropshipped LED grow lights, a robust email list, and affiliate promotions. Payment is managed through a combination of platforms, including Shopify and PayPal.
A fictional persona, "Ryan Riley," is popular among the business's community fanbase. Despite the business's potential and established customer loyalty, legal issues have arisen, particularly with an absent publisher holding $200,000 in Amazon sales. Additionally, fraudulent transactions became problematic, notably affecting analytics and payment processing on Shopify. This issue has been addressed by implementing a high-sensitivity fraud detection application.
The owner cites laziness and a preference for leisure activities such as surfing and plants as reasons for selling the business. The COVID-19 pandemic has expedited this decision due to financial strain. Included in the sale are several domain names and other assets like brand elements, customer databases, and social media accounts. The business is well-suited for individuals with e-commerce expertise seeking a passive income source. Post-sale support is offered, with significant growth potential for an owner willing to actively engage with the business.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More